If you’re an electrician looking to boost your business, you might be wondering: Website SEO vs. Local SEO, which is the better option? Electricians rely heavily on local clients, so it’s crucial to know where to focus your time and money.
Should you invest in creating blog content and building backlinks for your website, or would you see better results optimizing your Google Business Profile (GBP) and local directory listings with Local SEO for electricians?
This article will break down both approaches, making it easier to decide the best option for generating leads and growing your business.
Table of Contents
- Website SEO For Electricians Overview
- Local SEO For Electricians Overview
- About GBP Local SEO For Electricians
- Website SEO vs. Local SEO (Easier Opt)
- Price Comparison For Both Strategies
- Calls And Walk-Ins Over Website Clicks
- Which SEO Strategy is More Effective?
- FAQ Section Regarding SEO Marketing
- Need Help Optimizing For Local SEO?
Website SEO For Electricians Overview
Let’s first look at Website SEO. This strategy involves optimizing your website so it ranks higher in general search engine results. This means creating keyword optimized blog content, building backlinks from other websites, and improving your site’s technical performance.
But for electricians, is this time and effort worth it? Sure, having a blog packed with articles about electrical work might help you get some traffic, but how many of those visitors are local? How many will actually call you for your services?
Website SEO often targets a broader audience, which is great if you’re an Ecommerce store or offering online services. For electricians, though, most customers are local, and they aren’t necessarily browsing for blog posts about electrical issues and how to fix them.
They just want to find someone nearby to fix their electrical issues. The keywords they would use to look for such services are less informational and more commercial. And we know that Google prefers informational content to rank rather than commercial.
The funny thing is that you are more likely to attract other electricals to your website by writing about these topics than actual paying customers. Check this article comparing Google Maps Ads vs. Local SEO for roofers.
Bonus Tip: If you choose Website SEO, try and make sure every page is optimized with electrical service keywords and your local area to capture some of those local traffic search queries.
Local SEO For Electricians Overview
Now let’s talk about Local SEO for electricians. This strategy is all about focusing on local searches like “electrician near me” and showing up in Google Maps and the local 3 pack on Google search where most customers are looking for services.
Google’s local 3 pack is when Google shows you the top 3 businesses most similar to your search query in your local area directly from google search. Google does this by taking its existing data from Google Maps and directly imbedding it into it’s search.
Local SEO revolves around optimizing your Google Business Profile and ensuring consistency in your business details (name, address, and phone number) known as (NAP Data) across all platforms and listings.
Instead of building backlinks for your your website, with local SEO your main priority is to build as many map citations and directly listings for your business. Your secondary objective is then to populate your Google Business Profile with local content and update posts.
It’s more straightforward and focuses on what matters most: bringing in local clients who are ready to call you today. Unlike website SEO where you can’t really geo target your traffic as effectively.
Bonus Tip: Make sure your NAP is consistent across all directory listing and map listing citations. Any small differences can hurt your Local SEO.
Why Your Google Business Profile is Key To Your Local SEO Marketing
Optimizing your GBP is one of the most important parts when it comes to Local SEO for electricians. It’s what gets you seen on Google Maps, which is where most people look for local services.
Once someone searches for an electrician in your area, Google pulls up local listings, complete with reviews, hours, and contact info.
You’ll also need to include location specific keywords in your business description and regularly update your profile with posts or promotions to stay relevant whilst using these keywords when ever possible in a natural way across your Google Business Profile.
Local SEO is less about writing lengthy blog posts and more about making sure your information is up to date, easy to find, and optimized for local searches whist targeting keywords that actually are getting search traffic on search engines.
Bonus Tip: Post regular updates on your Google Business Profile about completed jobs or local electrical services. This signals to Google that your business is active and engaged. As a result of doing so, your GBP will start ranking higher.
Website SEO vs. Local SEO: What’s Easier For Electricians?
When it comes to Website SEO vs. Local SEO, Local SEO is far simpler to implement in terms of effort needed for electricians. Here’s why that is:
Website SEO: Requires you to constantly create content and build backlinks. Writing a blog post might take hours, and getting quality backlinks is hard. You may need to rely on methods like HARO (Help A Reporter Out) to get backlinks, which is time consuming or expensive.
Local SEO: Involves claiming your Google Business Profile and making sure that your NAP is consistent across listings, and optimizing for local keywords. Once your GBP is set up, ongoing maintenance is minimal compared to the heavy content creation needed for website SEO.
With Local SEO, you’re focusing on making your business the most relevant result for people searching for electricians in your area. For most electricians, this is exactly where you want to put your energy into and it should be enough to generate organic traffic for the long run.
Bonus Tip: Don’t overcomplicate your website. A simple landing page with your contact details, embedded Google Maps, a consistent about page description similar to your GBP description and servicing areas is enough if your primary focus is Local SEO.
Price Comparison For Both Strategies
One major factor in deciding between Website SEO vs. Local SEO is cost. Let’s break it down to find out which has a better ROI:
Local SEO: Will generally cost you between $300 and $1,000 per month. This covers optimization of your Google Business Profile, managing local citations, and monitoring reviews. Check out our Local SEO pricing page.
Website SEO: Can be much more expensive, often starting at $1,000 to $2,000 per month. That’s because website SEO requires much more work: keyword research, content creation, technical optimizations, and link-building strategies. Check out our Website SEO pricing page.
For electricians, Local SEO is not only cheaper but also provides faster and more direct results by targeting local customers. Unless you’re trying to target clients outside of your service area, website SEO can be overkill.
Calls and Walk-Ins Over Website Clicks
When it comes to Local SEO for electricians, the focus is on driving calls and walk-ins rather than just clicks. People searching for electricians are not looking to read blog posts.
They want immediate service. Local SEO connects you directly with those people through Google Maps and local searches.
Imagine this scenario: A homeowner needs an emergency electrician. They search “electrician near me” and see three businesses pop up in Google’s local 3-pack. Who do they choose? The one with the best reviews, closest location, and up to date business info.
This is the power of Local SEO for electricians. You get in front of people who are ready to pick up the phone and hire you.
Bonus Tip: Encourage happy customers to leave reviews on Google. Positive reviews play a huge role in your local search rankings.
Website SEO vs. Local SEO: Which is More Effective For Electricians?
When comparing Website SEO vs. Local SEO, the answer is clear for electricians and home service businesses: Local SEO for electricians is more effective, especially when it comes to bringing in local clients who need immediate services.
While Website SEO may increase your site traffic, much of that traffic may be from people who aren’t even in your service area. For electricians, most leads come from people who live nearby and need someone to fix their electrical issues quickly.
Investing in Local SEO Marketing for electricians will help you rank higher in local search results, particularly on Google Maps, which is the primary tool customers use to find nearby service providers.
FAQ Section Regarding SEO Marketing
Q1: Is Local SEO better than Website SEO for electricians?
A: Yes, Local SEO for electricians is more effective at driving local leads and phone calls than Website SEO.
Q2: How much does Local SEO cost for electricians?
A: It typically costs between $300 and $1,000 per month, depending on the competitiveness of your local market and the agency you work with.
Q3: How long does it take to see results from Local SEO?
A: Results often appear within 3-6 months, depending on how well-optimized your GBP and listings are.
Q4: Do I need a website for Local SEO?
A: No but having one will help since leaving that blank on your GBP listing is not optimal. A simple landing page site should be enough for local SEO.
Q5: Do reviews help with GBP Local SEO?
A: Yes, positive Google reviews can significantly boost your rank locally, check out this article on how to get your first GBP 20 reviews.
Need Help With Local SEO For Your Business?
If you are still in need of any assistance or help with growing your electrician business organically by generating leads using Local SEO. Then I highly recommend you book a free consultation with the writer of this article, Ramzy, CEO & Founder of Vortex Ranker by clicking here.