If you’re looking for some free online SEO tools for boosting your search rankings then you’ve come to the right place. I know finding the right tools can save you time, money, and frustration. Especially when sites like Ahrefs and SEMrush charge $129 – $149 on a monthly basis.

Below, after my table of contents, please find the 5 tools I often use on a daily basis for free to work on Local SEO and Website SEO for my clients:

Table of Contents

1. Ahrefs Traffic Checker

By plugging the domain of your competitor into the free online SEO tool for website traffic checking, you can uncover their top performing pages and the keywords that are bringing them the most organic traffic.

With the ability to filter results by location, interactive graphs also let you track traffic changes over time. Helping you to spot trends and adjust your SEO game plan accordingly.

Understanding what’s driving traffic to your competitors’ websites is gold. Ahrefs Traffic Checker allows you to explore organic and paid traffic metrics for any website. It’s one of those free online SEO tools that delivers more than you’d expect from a free option.

Ahrefs Traffic Checker Free SEO Tool

Backlinks remain one of the most powerful ranking factors in SEO. The cool thing about Ahrefs Backlink Checker is one of the best free online SEO tools for anyone looking to analyze backlink profiles of other sites.

This tool shows you the top 20 backlinks for any site and important metrics like domain rating (DR) and the number of referring domains.

By analyzing your competitors’ backlinks, you can identify opportunities to acquire similar links and elevate your own SEO strategy. If you notice that competitors are getting backlinks from influential local websites.

For example, you can work to get featured in those same places, making this one of the most useful free local SEO tools for backlink research.

Ahrefs Backlink Checker Search Engine Optimization Tool

3. Ahrefs Keyword Generator

When it comes to keyword research, one of the most effective free online SEO tools is the Ahrefs Keyword Generator. Especially useful for finding new and relevant local keywords.

This tool pulls from a massive database of over 8 billion queries to help you find keyword ideas that are relevant your business niche.

What’s great about this tool is its ability to generate hundreds of keywords in seconds. All you need to do is to add a few local keywords you’d like to rank for that are related to your business and that’s it.

It will then display some potentially related keywords and show you search volume estimates. This will help you select the right keywords to target with low competition but decent traffic. Easily one of the most useful free local SEO tools for doing keyword research.

Ahrefs Free Keyword Generator Free Online SEO Tool

Broken links can frustrate users, cause them to leave your site, and even lead to penalties from Google. That’s why you should always try to check and see if your site has any and then proceed by removing them often.

Broken links can silently damage your Local SEO marketing strategy, especially when you’re trying to improve your local search rankings. This is why you should use the the Ahrefs Broken Link Checker.

This is one of the better free online SEO tools avaiable on the web that is designed to help you identify broken outbound links on your site, as well as the most linked-to dead pages.

Fixing and or removing broken links also has and effect on your overall site health. Your overall SEO health which is monitored by search engines like Google Search Console. This will effect your local search rankings making this an important priority when optimizing a website for SEO.

Ahrefs Broken Link Checker Free Online Local SEO Tool

5. Ahrefs Keyword Difficulty Checker

Now that you’ve got a long list of keywords from the Ahrefs Keyword Generator which is the 3rd tool in this list, it’s time to assess how easy (or how hard) it will be to rank for them.

That’s where the Ahrefs Keyword Difficulty Checker comes in as one of the most useful free online SEO tools to get this job done.

This tool provides a specific metric that helps you evaluate how competitive a keyword is in the organic search space along with an estimate of how many backlinks you’ll need to build in order to rank your page for that specific search keyword or key phrase.

This tool is a gem because it doesn’t confuse you with complicated data. It breaks down keyword difficulty by showing the number of referring domains for the top 10 pages ranking for that term. The lower the number, the easier it will be to break into that ranking.

After assessing the top competitor results, besides building more backlinks for the page you are trying to out rank. You should also look at the competitor pages manually to see how you can make your page a better version of it that is more helpful for searchers.

If it’s a blog you’re trying to out rank, check for things like the wordcount, how many images it’s using, does it have a FAQ section and does it have a table of contents section? Look at what is missing and do more essentially to out rank them.

Looking For Help With Your Local SEO?

If you are still in need of any assistance or help with growing your business organically by generating leads using Local SEO. Then I highly recommend you book a free consultation with the writer of this article, Ramzy, CEO & Founder of Vortex Ranker by clicking here.